Wednesday, October 26, 2011
Advertisements and Connections
In our society there are many things that intrigue a person from colors, to actions, or from the location of what is going on. In the article "Making Connections" by Anthone Greene, he states, "Links between things, events, people and our actions--so-called item associations--are the reason certain objects evoke reminiscence and become keepsakes." Our society has become one of advertisements in which everywhere we look you can find an add. In a newspaper, magazine and most prominently in movies and television giving consumers the idea that product placement is only natural. A great example of this can be found in "Madison Avenue and Your Brain" by Matthew Blakeslee. Blakeslee states, "How deep these new ideas will penetrate into civic policy and individual self-conception will be interesting to watch." Here the author is stating that with all the advertisements used in society, the presence and presentation of these ads will become second nature to people. A coke turned to show the label in a movie, a giant McDonald's sign, all big name brands we know and see in movies and instantly recognize saying, "Oh hey! He's drinking Coke too!" This is not healthy for our society and presenting products like that in movies does not make the movie more realistic.
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Great post, Will. I like this comment: "In a newspaper, magazine and most prominently in movies and television giving consumers the idea that product placement is only natural." Only natural--to see name brand products everywhere we look, and then to be subtly influenced to buy those products...
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